Brand Exploration · March 2026

Paved By Infiniti
Palette Options

Six direction concepts across two base palettes. Review the cards below and pick the one that feels most on-brand.

A-Series Remixes (Navy Base)

A1 · Slate & Silver
Paved By Infiniti
3rd Generation Paving • Columbus, Ohio
Clean, modern premium
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Primary #1B2A4A
Secondary #3A3A3A
Accent #A8B2BD
BG #FAF8F5
Fonts Oswald / Source Sans Pro
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A2 · Iron Copper
Paved By Infiniti
3rd Generation Paving • Columbus, Ohio
Industrial heritage, warm
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Primary #1B2A4A
Secondary #3A3A3A
Accent #B87333
BG #FAF8F5
Fonts Oswald / Source Sans Pro
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A3 · Cool Steel
Paved By Infiniti
3rd Generation Paving • Columbus, Ohio
Crisp and professional
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Primary #1B2A4A
Secondary #3A3A3A
Accent #6B9CC9
BG #FAF8F5
Fonts Oswald / Source Sans Pro
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C-Series Remixes (Midnight Base)

C1 · Electric
Paved By Infiniti
3rd Generation Paving • Columbus, Ohio
Techy, bold, modern
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Primary #1A1A2E
Secondary #4A6FA5
Accent #00BFA5
BG #F7F8FA
Fonts Rajdhani / Work Sans
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C2 · Asphalt Red
Paved By Infiniti
3rd Generation Paving • Columbus, Ohio
Power move, authority
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Primary #1A1A2E
Secondary #4A6FA5
Accent #C0392B
BG #F7F8FA
Fonts Rajdhani / Work Sans
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C3 · Frost
Paved By Infiniti
3rd Generation Paving • Columbus, Ohio
Minimal, sleek, premium-quiet
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Primary #1A1A2E
Secondary #4A6FA5
Accent #CBD5E1
BG #F7F8FA
Fonts Rajdhani / Work Sans
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