SAHARA Overnight Report · Craft Theme Rebuild & Competitor Research
Generated: Thursday March 26, 2026 · For review by Topher
After surveying the top iris farm websites — Schreiner's (100+ years, largest US iris farm), Superstition Iris, and others — none of them have advanced filtering, account-based wishlists, or companion planting suggestions. The entire market is behind on UX.
Even better: Bonnie already has rich product tags in Shopify that contain all the data needed for filtering. Building it requires almost no extra data entry from her.
schreinersgardens.com · Shopify · 100+ years
Has: product photography, mix & match bundles, seasonal reservations, customer reviews, free shipping thresholds
Missing: no filtering, no wishlist, no accounts, no companion suggestions, no early access
superstitioniris.com · Boutique hybridizer
Has: authentic personal voice, AIS award winners featured, trusted storytelling
Missing: dated design, no filtering, no wishlist, no accounts, poor product discovery
Bonnie's existing Shopify tags already contain everything needed for a powerful filter system — no extra data entry required.
Height: 12" Tall35" Tall36" Tall38" Tall40" Tall
Type: Tall BeardedSDBBorder BeardedJapaneseReblooming
Bloom Season: Early to MidMid SeasonMid to LateLate
Color: BluePurplePinkYellowBroken ColorNovelty
Traits: FragrantRebloomingAward WinnerRhizome
| Feature | Priority | Effort | Why |
|---|---|---|---|
| Tag-Based Filtering Color, Type, Fragrance, Bloom Season, Height | HIGH | Low — data exists | No competitor has it. Biggest customer pain point. |
| Account-Based Wishlist Replace localStorage with customer metafields | HIGH | Medium | Persists across devices, enables loyalty features. |
| "Pairs Well With" Section Companion iris on each product page | DIFFERENTIATOR | Medium | Zero competitors have this. Increases order value. |
| Customer "My Collection" Past purchases + recommendations | MEDIUM | Medium-High | Builds long-term loyalty for seasonal buyers. |
| 30-Day Early Access Logic Shopify customers get first look | MEDIUM | Low-Medium | Rewards direct customers over Etsy shoppers. |
Primary Purple #6350a2 Lavender #f2dff3
Headings: Playfair Display — elegant artisan feel
Body: Lato — clean and readable
Full-bleed iris close-ups · Farm/field storytelling shots · Warm golden hour color temperature
1. Review this brief ✅
2. Approve Craft theme build → spawn qwen coding agent
3. Email developers@etsy.com to unblock Bonnie's dev app
4. Clean up overnight watchdog cron