Brand Identity Proposal
Our recommended visual direction for Tee's Flooring — palette, typography, personality, and the big moves that will set Tony apart in Central Ohio.
01 — Color Palette
A premium, craft-forward palette rooted in real flooring materials — dark wood, warm grain, natural stone.
Primary
Secondary
Neutrals
02 — Typography
Two complete type systems — our recommendation plus a strong alternate.
Your Floor. Your Home. Our Craft.
Premium Hardwood & LVP Installation
Serving Central Ohio since 2005.
Tee's Flooring brings over 20 years of hands-on experience to every job. We measure, cut, and install — and we don't leave until it's right. Real craftsmanship, honest pricing, and a team that shows up when they say they will.
Your Floor. Your Home. Our Craft.
Premium Hardwood & LVP Installation
Tee's Flooring brings over 20 years of hands-on experience to every job. We measure, cut, and install — and we don't leave until it's right. Real craftsmanship, honest pricing, and a team that shows up when they say they will.
03 — Brand Personality
Four traits that should come through in every touchpoint — website, reviews, social, signage.
Not a faceless corporation. Not a fly-by-night operation. Tony's the kind of contractor who shakes your hand, knows your name, and takes pride in leaving your home better than he found it.
Approachable · ReliableBBB A+ rated. Dozens of real Google reviews. A real person who answers when you call. Trust is the currency this brand trades in — and we put it front and center.
BBB A+ · Real ReviewsTony doesn't just install floors — he cares. Straight cuts. Precise patterns. No shortcuts. That level of craft deserves a brand that reflects it.
20+ Years ExperienceBorn and built in Central Ohio. Not a franchise. Not a call center. Tony's crew knows the neighborhoods, the builders, and the families they serve. That rootedness matters.
Central Ohio · Since 200504 — Tagline Options
Three directions — each with a different emphasis. Which one feels like Tony?
"Your Floor.
Your Home.
Our Craft."
"Crafted Floors.
Honest Prices."
"Central Ohio's
Floor Expert
Since 2005."
05 — Key Brand Moves
These aren't just design decisions — they're strategic differentiators.
Inspector Reno isn't just a cute dog — he's a brand asset. "Inspector Approved" quality badges across every deliverable. Paw print accents in select UI moments. A mascot people remember, share, and trust. Big-box stores don't have a Reno.
🐾 Inspector Approved badges · Paw print accentsCharcoal backgrounds with amber accents signal quality without screaming luxury. It's the palette of real wood grain, dark walnut, and polished craft — not a $5/sqft big-box deal. This palette makes competitors look cheap by comparison.
Charcoal #2C2C2C · Amber #C9872ANothing sells flooring like transformation. The homepage hero should be a dramatic before/after slider — real jobs, real rooms, real results. No stock photos. Tony's work should do the talking. This one feature will drive more calls than any copy we write.
Real jobs · Real rooms · Real resultsPeople hire people. A real photo of Tony — on-site, tool in hand, smiling — above the fold tells visitors everything: this is a real business, run by a real person, who cares about the work. Trust is built in 3 seconds. Tony's face does that better than any badge.
Real person · Real face · Real trustFree in-home estimates. Samples brought to your door. No showroom trips, no pressure, no runaround. This is the anti-Home Depot message — and it's a genuine differentiator. Make "We Come to You" as prominent as the phone number. Lead with the convenience.
Free in-home estimates · No showroom required