Content Strategy Brief · Prepared by Aspire Digital
Three posts are live. Six more are mapped. This doc shows the full content plan — what's published, what's scheduled, and why every post earns its spot.
Three written posts are live on the site at launch. They target the highest-volume search terms for Central Ohio flooring — pricing, product comparison, and installation basics. These three posts alone cover the questions Tony gets asked on every single estimate.
How Much Does Flooring Installation Cost in Columbus?
LVT, hardwood, and carpet price ranges broken down by room size and material — with honest per-square-foot numbers from a Columbus installer. The post most likely to turn a price-shopper into a booked estimate.
LVT vs. Hardwood vs. Carpet: Which Floor Is Right for You?
Side-by-side breakdown of the three most common flooring types — covering durability, cost, moisture resistance, and feel underfoot. Written for the homeowner who's comparing options before calling anyone.
Subfloor Prep: The Step Every Homeowner Overlooks
What bad subfloor prep costs — and how Tony's crew catches it before the new floor goes down. Targets homeowners researching the installation process. Positions Tee's as the careful choice.
Each Inspector Reno episode lives on the blog page as a video card — the before/after story in full, with Reno's seal of approval at the end. Three episodes are mapped and ready to shoot. Each becomes a YouTube video, three Reels, a blog post, and a Facebook ad from one afternoon of job-site footage.
The Floor Report: Loose Subfloor on Morse Road
Problem/solution hook — diagnosis, demo, install, and the reveal. Reno's paw seal closes it. Targets: "loose subfloor repair Columbus," "squeaky floor fix."
Reno Investigates: Mystery Moisture in the Basement
Curiosity hook — the moisture find is the story. Shows the diagnosis and the LVT solution. Targets: "wet basement flooring Columbus," "moisture-resistant flooring Ohio."
5-Paw Checklist: Carpet Buying Guide
Educational format — Tony walks through the checklist Reno uses to approve a carpet job. Targets homeowners in the carpet research phase. Strong for retargeting.
Each post below targets a specific search intent or customer question. No filler — every post is either high-volume (drives traffic), high-intent (converts searchers into callers), or trust-building (closes the undecided). Tony approves the outline, Aspire writes the post.
Hardwood vs. LVP for Ohio Winters: The Honest Answer
Ohio's freeze-thaw cycles are hard on hardwood. Tony explains the actual tradeoffs — humidity, subfloor movement, cost over time — and when he recommends each. Companion to Episode 04 of the Reno Series.
How Long Does Flooring Installation Take? A Room-by-Room Guide
One of the top pre-booking questions Tony gets. Sets accurate expectations, reduces no-shows, and builds trust before the estimate call. Each room type and material gets honest timelines.
The Worst Flooring Mistakes Tony Sees on Every Job
Hook-driven post — the subfloor errors, wrong product choices, and rushed installs that cost homeowners money. Written from Tony's perspective. High shareability, strong trust signal.
Best Flooring for Pets and Kids: What Actually Holds Up
One of the highest-search flooring queries nationally — and Tony has a real answer from 20 years of installs. Targets families in the decision phase. LVT almost always wins; Tony explains why.
What to Expect During Your Tee's Flooring Installation
The full day-of walkthrough — prep, demo, install, cleanup, and the Reno walkthrough. Reduces customer anxiety, sets expectations, and differentiates the Tee's experience from the big box.
5 Signs It's Time to Replace Your Floors (Not Just Refinish)
Homeowners often delay replacement too long. This post gives them a clear decision framework — and positions Tee's as the honest, no-upsell source for that call. Strong for remarketing.
Bi-monthly cadence through the summer, monthly from fall. Tony provides job notes and approves outlines — Aspire writes, edits, and publishes. Each written post is paired with a matching social cut for the same week.
How Much Does Flooring Installation Cost in Columbus?
Price guide — LVT, hardwood, carpet by room
LVT vs. Hardwood vs. Carpet: Which Floor Is Right for You?
Side-by-side comparison for the undecided buyer
Subfloor Prep: The Step Every Homeowner Overlooks
What bad prep costs — and how Tee's catches it
Hardwood vs. LVP for Ohio Winters: The Honest Answer
Ohio freeze-thaw realities — when each product is right
How Long Does Flooring Installation Take?
Room-by-room timelines — sets expectations before the call
The Worst Flooring Mistakes Tony Sees on Every Job
Hook post — errors that cost homeowners money
Best Flooring for Pets and Kids: What Actually Holds Up
High-search query — LVT wins, Tony explains why
What to Expect During Your Tee's Flooring Installation
Day-of walkthrough — reduces anxiety, sets expectations
5 Signs It's Time to Replace Your Floors (Not Just Refinish)
Decision trigger — the honest replace vs. refinish guide
Most flooring company blogs are abandoned after two posts or stuffed with low-effort content that ranks for nothing. This calendar is different — every post has a specific job to do in the buyer's journey.